Studentspeak | University marketing and recruitment software | Barcelona
How Allreach generated 92 opportunities with university decision‑makers for Studentspeak
Allreach has run Studentspeak’s outbound program since October 2025.
About Studentspeak
Studentspeak provides software for university marketing and student recruitment. Prospective students complete a short assessment, are matched to programmes that suit them, and reach the university as qualified applicants. The company describes the approach as psychometric matching. Its buyers are university marketing and admissions teams, which make purchasing decisions through long, multi-stage processes.
The challenge
“We work in a very specific industry, so I felt that the agency was too generalist. They couldn’t understand the customer or help us with the technical side of cold outreach.”
Volodymyr ManoiloCo-founder, Studentspeak
Before working with Allreach, Studentspeak had used an external agency for an extended period and then tried an in-house hire. The agency’s generalist approach did not lead to meaningful conversations. Building the technical side of cold outreach internally, including deliverability and domain management, proved too slow and costly for a lean team in a market where buyer relationships last for years.
Strategy and execution
Buyer mapping
Allreach mapped marketing, admissions and international recruitment roles university by university, segmented by region and supplemented with association member directories and event attendee lists.
Contact enrichment and verification
Every contact was enriched with role, department and country and verified before outreach. Lists were revalidated before each reuse.
Sending infrastructure and deliverability
Outreach ran from 10 dedicated sending domains with separate inboxes and warm-up, keeping Studentspeak’s primary domain out of cold email. Open and click tracking were disabled.
Parallel campaign tracks
Three tracks ran in parallel: research interviews on programme choice and AI adoption, conference outreach around ACAC, EAIE and The PIE Live, and country-specific recruitment campaigns in India, Eastern Europe and Latin America. Each track was measured on positive replies.
Localisation and list refresh
High-performing English campaigns were adapted into Spanish and Polish. Lists that stopped responding were refreshed with alternative contacts at the same institutions.
Reply handling and meeting booking
All replies were managed in a shared inbox, categorised and followed up until a meeting was booked or the prospect declined, allowing Volodymyr to focus on the meetings themselves.
Technology: Clay for research and enrichment | Instantly for sending | HotHawk for reply management
“You help us connect with customers who haven’t heard of us and help us communicate the value Studentspeak brings to customers who don’t know us yet.”
Volodymyr ManoiloCo-founder, Studentspeak
Lessons learned
University teams receive a high volume of sales outreach. The main campaigns therefore invited prospects to contribute to Studentspeak’s research on programme choice and AI adoption in admissions, and the resulting calls doubled as discovery meetings. One prospect replied: “We really aren’t utilizing AI in our processes… However, I can still make the time.”
Lead with a research invitation
Interview requests on programme choice and AI adoption generated 50 of the 92 opportunities.
Use association membership as a data source
Joining ACAC provided a member directory of 1,179 admissions professionals that data vendors do not offer.
Localise high-performing campaigns
The same research invitation in English, Spanish and Polish extended reach into Latin America and Poland.
Separate sending domains from the primary brand
Cold outreach ran across 10 dedicated domains, protecting the reputation of the main domain.
Results by campaign track
“So far, the number of meetings has been at a good level. I’d say I have someone new to meet with almost every week.”
Volodymyr ManoiloCo-founder, Studentspeak
Best-performing campaign: ACAC
After Volodymyr joined ACAC, the association’s member directory provided a targeted list of admissions professionals and a shared reference point: the upcoming conference in Pittsburgh. The first email, sent from one member to another, asked whether the recipient planned to attend. Follow-ups shared findings from Studentspeak’s AI adoption survey, including that 78% of admissions teams report using AI tools their institution has not approved.
Examples of booked meetings
“I’ve had several meetings with clients who were a 10 out of 10. I’d have been happy to pay a bonus for the opportunity to meet them.”
Volodymyr ManoiloCo-founder, Studentspeak
Tell us who you need to reach
We'll say whether the list can be built, and what it would take to book meetings from it.
Or email ivan@allreach.co