Your cheapest pipeline is the one you already paid for.
We watch closed-lost deals, churned accounts, and the champions inside them for a new signal, then reopen the conversation.
closed-lost audit
Recovery report18-month lookback
| Deals reviewed | 214 |
| Revivable | 61 |
| Signals watching | 38 |
| Meetings revived | 7 |
| Status | champion moved → live |
Re-entry trigger 🔔Champion changed jobs, sequence on
Who this is for
Every closed-lost deal was once a hand raised. Budgets renew and blockers change jobs, and nobody tells you. Watching for it costs less than sourcing new accounts.
How we do it
Closed-lost audit
We score the pile by deal size, loss reason, and age.
Segment
'Lost to competitor' gets a different play than 'bad timing.'
Watch signals
Funding rounds, hiring sprees and champion job changes. Each one becomes a re-entry trigger.
Re-engage
Sequences that acknowledge the history instead of opening cold.
Hand off
Revived conversations land on your reps' calendars with the full story attached.
Re-entry triggertoday
Viktor L.RevOps
changed jobsNov 2025
closed-lostAug 2026
champion movedtoday
sequence on
closed-lostAug 2026
champion movedtoday
sequence on
- Champion on a deal marked closed-lost in 2025
- Started last month at a company that fits your ICP
Re-entry trigger 🔔Viktor L., sequence on
Who runs your account
The four of us design the engine and run it. No account-manager layer in between.
Questions we get
How old is too old?
6 to 24 months is the usual range. Older can still land if something has changed in the market.
Do you need CRM access?
Read access to closed-lost records and notes. We handle the rest.
How is this different from nurture?
Nurture runs on a schedule. We run on triggers. When a champion changes jobs or budget frees up, that account moves back into outreach.
See who's in-market for you this week.Build your engineor book a call →