Pricing that matches your pipeline math.
No two engines cost the same, so we scope before we quote. The form below takes about 90 seconds. Within 24 hours of the call you have a proposal with one fixed number. The blueprint is free either way.
Three ways to work with us
Same engine underneath. What changes is how much of it we run for you.
first, work out what building it in-house costs →
Handover
We build the engine on your stack and hand you the keys. No retainer after that.
Best for: a team with someone to run it
- Signal and ICP research
- Targeting and list building
- Sending infrastructure, built and warmed
- Automations built on your stack
- Documented as it ships
- Yours to keep, licenses in your name
Engine
We build it and keep it running. Your team works the replies.
Best for: reps in place, no engine behind them
- Signal and ICP research
- Targeting and list building
- Sending infrastructure, built and warmed
- Automations built on your stack
- Documented as it ships
- Yours to keep, licenses in your name
- Campaigns launched and iterated weekly
- Ongoing research and list refresh
- Deliverability monitored
- Weekly reporting
- Support and monitoring
Desk
Everything in Engine, plus our GTM engineers in your inbox.
Best for: founders who want meetings on the calendar, not a queue
- Signal and ICP research
- Targeting and list building
- Sending infrastructure, built and warmed
- Automations built on your stack
- Documented as it ships
- Yours to keep, licenses in your name
- Campaigns launched and iterated weekly
- Ongoing research and list refresh
- Deliverability monitored
- Weekly reporting
- Support and monitoring
- Replies answered by a GTM engineer
- Same-day follow-up on positive replies
- Appointment setting
- Meetings booked to your calendar
Compare the three
Everything under Build comes with all three. What changes further down is who runs it and who works the replies.
Handoverone-time | Most teamsEnginemonthly | Deskmonthly · full | |
|---|---|---|---|
| Shapehow the engagement runs | |||
| Engagement | one-time | monthly | monthly |
| Who works the replies | your team | your team | our engineers |
| Stops after | Build → Own | Run, or Own anytime | Run, or Own anytime |
| Buildin all three | |||
| Signal and ICP research | ✓ | ✓ | ✓ |
| Targeting and list building | ✓ | ✓ | ✓ |
| Sending infrastructure, built and warmed | ✓ | ✓ | ✓ |
| Automations built on your stack | ✓ | ✓ | ✓ |
| Documented as it ships | ✓ | ✓ | ✓ |
| Yours to keep, licenses in your name | ✓ | ✓ | ✓ |
| RunEngine and Desk | |||
| Campaigns launched and iterated weekly | — | ✓ | ✓ |
| Ongoing research and list refresh | — | ✓ | ✓ |
| Deliverability monitored | — | ✓ | ✓ |
| Weekly reporting | — | ✓ | ✓ |
| Support and monitoring | — | ✓ | ✓ |
| RepliesDesk only | |||
| Replies answered by a GTM engineer | — | — | ✓ |
| Same-day follow-up on positive replies | — | — | ✓ |
| Appointment setting | — | — | ✓ |
| Meetings booked to your calendar | — | — | ✓ |
How engagements work
Four shapes, in order. You can stop after any of them and keep what we built.
What moves the number
Four inputs set the price. Move them and watch what changes in the proposal. The number itself arrives 24 hours after the call, fixed.
Check if this is for you
- B2B, selling to a clearly definable ICP
- Niche or technical markets where the usual databases go quiet
- You want to own the systems and data
- You have someone to work the meetings we book
- A consumer (B2C-direct) audience with no business buyer
- You need leads tomorrow with no time for research
- You want raw volume, not qualified conversations
- No one on your side to take the calls
Tell us about your GTM
The same questions we ask on the first call. Answering here makes the call shorter and the proposal ready before it starts.
I've never bought anything from cold email outreach, and I was skeptical about it. Now, cold email has become our best tool for testing product-market fit. Those 18 demos taught us more than 100 self-subscriptions ever could.
Questions we get
Is the blueprint really free?
Yes. It is how we scope honestly. The ranked build plan is yours to keep, including if someone else builds it.
Why is there no price list?
An engine for a 400-company niche and one for a 50,000-company market are different machines. A flat rate would overcharge one of you. You get one fixed number 24 hours after the call.
What does the quote include?
The scope, the target it has to hit written down, the timeline for each stage, and one fixed price.
Can we start with one service?
Yes. Build is scoped to one engine or one system inside it. Adding the next one is a new fixed quote, not a renegotiation.
How long until it is live?
A single system takes one to two weeks to build. A full engine goes live in stages, and the proposal dates each one.
What happens if we stop?
You keep everything. Domains, mailboxes and workflows are in your name from the start, and the runbooks hand over with them. No exit fee.
What if we are below your minimums?
The form tells you before any call is booked. You get the free playbooks and the in-house cost calculator instead of a wasted meeting.