What it costs to build this in-house.
Before you compare anyone's quote, work out the number you are comparing it to. This adds up the salaries, tools, data and setup hours behind running outbound yourself, then the part most plans leave out: the months before the first meeting, and the people who leave.
Your numbers
The teamwho runs it
Salary, taxes and bonus. Scaled by the region above.
Job ad, screening, interviews, notice period.
Someone senior owns strategy, reviews copy and reads the numbers.
Industry reports put SDR tenure around a year and a half. Each exit repeats the hiring and the ramp.
Meetings that actually happen, not activity. Use your own number if you have one.
The infrastructurewhat you buy
Bought lists and export credits.
The stackwhat you subscribe to
Instantly or Smartlead on a team plan. Warm-up included.
Clay, on the plan with enough credits to research a list.
Apollo or similar, per person using it. $200 is about the floor on a plan with usable export limits.
Per LinkedIn seat above.
HeyReach, Expandi or similar, per seat.
MillionVerifier, ZeroBounce or similar.
RB2B, Warmly or similar. Set to 0 if you only run cold lists.
n8n or Make, plus the model calls behind research and drafting. $500 is about the floor once research runs on every contact.
HubSpot Sales or Pipedrive. Set to 0 if you already pay for one.
Standing it upthe one-off
Domains, DNS records, warm-up schedule, sequencer, CRM wiring, list build.
Your own time counts. Use what an hour of the person doing it is worth.
Mailbox warm-up plus the sequence running its course.
True costin‑house
$54,324
year one, all in · $4,063 a month once it runs
$1,209Per meeting, year one
91 daysTo first meeting
$7,507Spent while ramping
45Meetings in year one
salaries$27,600
everything around them$26,724
Where the money goes
Every month, once it runs.
The people$2,300 · 57% of the month
People1 × $1,500$1,50065%
Manager time20% of $4,000$80035%
The stack$1,763 · 43% of the month
Automation and AIflat$50028%
Contact database1 × $200$20011%
Intent and visitor-IDflat$19911%
Sales Navigator2 × $99$19811%
LinkedIn automation2 × $79$1589%
Enrichment platformflat$1498%
Contact data2,000 × $0.064$1287%
Sequencerflat$976%
Mailboxes10 × $7$704%
Email verificationflat$392%
CRM seats1 × $20$201%
Domains5 × $12/yr$5<1%
Every month$1,763 of it is the stack$4,063
Year one, all in
The one-off spend, and the spend that repeats every time someone leaves.
Running it12 × $4,063$48,75690%
Building it60 hours × $45$2,7005%
Hiring35 days to fill 1 role$6131%
Replacing people who leave0.7 exits × $3,384 each$2,2564%
Year one$5,568 of it never appears in a monthly plan$54,324
$7,507 of that is spent before the first meeting.
You pay salaries, tools and data for the 1.8 months it takes to warm 10 mailboxes and let a sequence finish, after 35 days to hire. That spend is real whether or not the first campaign works, and it is the part most in-house plans leave out.
The other option
Same year, with the engine built by people who already have the infrastructure. The quote is fixed and arrives 24 hours after the call.
In-houseyear one
hiring$613 · 35 days open
ramp$7,507 · 91 days to the first meeting
people leaving$2,256
manager time$9,600
tools, data, mailboxes$21,156
total$54,324 · $1,209 per meeting
vs
With AllReachyear one
hiringnone, the team exists
rampinfrastructure already live and warmed
people leavingnone
manager timea weekly report to read
tools, data, mailboxesbuilt and warmed, in your name
pricefixed quote, 24h after the call